Online Marketing Strategies — Online Marketing Tips

Twitter Weekly Updates for 2010-02-07

by Billy Ojai

Take a page from those who are succeeding in #onlinemarketing and look at what they are doing.Check out my new post. Be Fearless! #
If you aren't making money on the internet. It's time to get a solid grasp with #onlinemarketingstrategies Be Fearless my friends #
Would you like to quickly master the art of selling affiliate products? Check our my latest post to learn the best#onlinemarketingstrategies #
Not making any money online? Get the straight info, #onlinemarketingstrategies With the right tools you can succeed! #

How To Get Your Website To Rank Highly

by Billy Ojai

The Basics of High Ranking Websites

Do you think that ranking high in the search engines for a particular keyword or keyword phrase should be your only goal in online marketing? Well, it certainly can’t hurt but their is more to it than just that.

What you should strive for is a website that ranks high for several keywords and the on page information that will converts your website visitors into customers.

Do Your Research and Have an Online Marketing Plan Put Together

So take a page from those who are succeeding and look at what they are doing.

Quality Content

Over 75% of web searches are people looking for answers to their questions. They are looking for information. So when a person types in a particular word or phrase, you need to have the right search engine optimization – SEO – in order for the search engines to find you.

If your keywords fit the search, then the search engines take a look at your content and then grade overall quality of your pages. If you have brought the basics together correctly, your site and or pages will get indexed. This means in organic searches you will have the chance to obtain a high search engine ranking rankings.

Obviously the more quality pages you have the greater chances you have in pulling more web traffic to your site organically. This will save you a bundle of money.

Also keep in mind that everyone who visits your website is a potential customer, but that doesn’t mean they will purchase something right away. If you build up trust with them through quality content the chances are they will keep coming back.

Be Sure To Check Out Xsite Pro and as a way to build a website quickly and professionally. I use it myself when building websites. As you build your website, this program analyzes it and tell you what you need to do in order to get search engine juice.

Building Trust

Building trust in your visitors is an absolute must, but even before that, you need to build trust with the search engines. Once they begin to trust your website, you will be rewarded with higher rankings.

Here are a few suggestions:

1. Have as little duplicate content as possible. The more original content you have, the more your site gains authority. That doesn’t mean that you can’t have some duplicated content on your site and it will be penalized, just try and keep it to a minimum.

2. Domain Age. There are debates going on about Google’s ‘sandbox’. This is when Google is supposed to take a new domain aside and see what is done with it before allowing it to be indexed. From my experience it does ring true for particular searches.

There are plenty of scam and spam sites out there, especially in particular genres. Even if your site is legitimate, Google does seem to take a wait and see approach for certain keywords in particular. That being said, I have purchased a new domain name, put together a website or blog and had good rankings – SERPS – very quickly.

3. Inbound links. Having inbound links from other sites is a plus, and generally looks good from the search engines point of view. Your site will begin to look important. But the important factor is having quality links that are related to your websites content. This is what the search engines look at. So if you are in for the long haul, steadily build quality links.

Being part of an established, trusted, information hub that is related to your niche will certainly help.

How Accessible Is Your Website?

The only way a search engine can do what it needs to do, is to be able to follow the links on your website. Its job is to search for relevant information that is being asked to find. You may have the quality content, but now you need to put on your technical hat.

1. Each page link should link properly to the correct page. As the search engine crawls through your pages to index your site, if it can’t find certain pages or if they aren’t linked properly they will never be indexed. All of your hard work in making your site look good will go down the drain.

But this can be easily fixed with a site map. In Google’s webmasters section, they have instructions on how to do this very easily. They will even tell you what’s wrong with your site, so pay attention and follow what they say.

2. Keep your URL path format clean, descriptive, and simple.

3. Keep your topics organized and together. Arrange and link all of your articles and information into grouped sections. Remember that the search engines function is to organize, so help them out.

4. Your title tags are the search engines first impression, so optimize them to not only attract people interest, but to build search engine credibility.

Also utilize your heading tags – H1, H2, and so on to help the search engine match up the content of your pages to the searches being done. It is a bit of a puzzle at first, but learn how to use them properly and to your advantage.

5. HTML. It is best to stick using HTML over javascript or flash based websites, as the search engines don’t seem to index them as well as HTML.

To be sure, there are many other factors involved, and even in the subjects I mentioned there are deeper levels to them.

But focus on these basics: content, trust and accessibility by looking at other high ranking websites and then following their lead.

Let them inspire you to build and base your website on these strong fundamentals, and you will be rewarded by the search engines.

Be Fearless

Billy Ojai

If you already have a program to build websites be sure to check out The Complete Guide To Building Websites to ensure that your learning curve will progress quickly and your efforts To Get Your Website To Rank Highly, will not be wasted.

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Begining Internet Marketing

by Billy Ojai

Online Marketing 101

Internet marketing can be very exciting. It can also become very depressing if you don’t have a solid grasp on what it takes to succeed.

Unfortunately, many internet ‘newbs’ consume a great deal of time, energy, and money not fully understanding some of the basics of internet marketing. If this is you, don’t let yourself become easily discouraged and please don’t break the bank. Go litely with your money until you get a firm grasp on how you are going to proceed. Do not buy into the latest, greatest, best… ‘guru’ package until you understand the ropes a bit.

Get The Right Information So You Won't Feel Like A Babe In The Woods Learning Online Marketing

Here are a few questions and answers to help you better understand what internet marketing is all about.

Just what Is Internet Marketing?

In general, marketing is about communicating to others, a product, a service, an organization or business, or even an idea. It uses various forms of communications and techniques involving advertising, promotion and sales to promote and sell.

Marketing also includes researching the market to learn what consumers want, and then sets out to meet their needs with the right product, at a good price, and a prompt delivery method.

Good marketing also includes attracting new customers, while keeping your existing customers interested in your products or services. The other challenge is in maintaining, building and keeping your customer base. In other words, creating product loyalty.

Rob has put together a complete program, with easy an easy to follow plan, taking you from point A-Z to help you learn how to blog your way to the bank.

Internet marketing is really no different except for the tools you will be using. Such as having a website, blogging, email, search engine optimization, RSS feeds, and autoresponders, just to name a few.

What Will it Cost Me To Do Internet Marketing?

First of all, what is your time worth? If you have free time available, invest it wisely. But my best advise would be to keep your day job, if you have one, until you have many months of financial success.

You can set up a web site very cheaply – under a $100 a year and/or a blog for free. While free web hosting and free blogs sounds great to help get yourself established, remember that somebody else owns them and can take your site or blog down in the blink of an eye. So as soon as possible make sure to get your own paid hosting so you have control over your internet marketing affairs.

Here is one of the best internet web hosters out there. I have been using them for over 5 years. And they have a 30 day money back guarantee

You need to do the right research for your particular niche, and then set up a basic business plan Decide how much each prospective customer is worth to you. This will enable you to plan out a budget if you decide to do an PPC – pay per click – internet marketing campaign.

It is always best to start small and and slowly build your business as you continually test and learn what is successful for your particular market. No matter what you may hear… There is no one particular formula or solution that works for everyone.

Every successful internet marketer uses the same basic marketing techniques and then ‘tweaks’ them according to their needs.

And no, they aren’t going to sell you their multi-million dollar marketing secrets for $47. Or even A few thousand dollars. Would you. They always hold something back and/or they have already played the game and see that that particular system is flooding and so they sell shovels to the miners while they find newer and fresher hunting grounds to ‘rinse and repeat’ as they say.

What Are The Benefits of Marketing Through The Internet?

The very nature of the internet means it is open for business 24/7. Your web sites and blogs continue working to promote and market your product long after your initial marketing efforts are over. And with having the right kind of linking, your sites will continue to do your selling over a very long period of time.

If you build your customer list correctly, email marketing also offers you the ability to personalize your content as well as reach a targeted customer, so your chances for sales dramatically increase.

Internet marketing offers convenience and immediate satisfaction for your customer. You are able to offer them the ability to act on what interest them right now. That is the power and attraction of internet marketing.

Successful internet marketing does not happen overnight, no matter what they – the gurus – say. So stop procrastinating, you are ready to begin internet marketing — and eventually succeed with your internet business venture.

Remember, you haven’t failed until you quit.

Be Fearless
Billy Ojai

Be Sure To Check Out Xsite Pro and as a way to build a website quickly and professionally. I use it myself when building websites.

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Why Affiliate Programs Are Your Best Internet Marketing Training Ground

by Billy Ojai

Affiliate Marketing Is For Newbs And Pros

When your just starting out in internet marketing and are trying to make money online, even with the best of intentions and armed with a certain amount of information it can still be a long and perplexing process.

You will see other people who are successful, promoting their own products, but when you’re just starting out, don’t have a customer list, or a large budget for AdWords (PPC), and you are trying to create an income, where is the best place to begin?

You Don't Need To Be An Internet Superman To Make Money Online

My answer is always the same: start with affiliate programs and products.

Why? Because affiliate programs are the easiest to carry out and simple to understand.

And how’s that?

No physical products are necessary.

You don’t have to invest in inventory, shipping, deal with customer complaints, or develop a product line.
It’s all about promoting other people’s products.

There are just a few basic steps to making money on the internet by promoting other people’s products and I can summarize it quickly:

* First do a bit of internet research. Find out what people are looking for.
* Sign up with an affiliate program and choose your product.
* Get your own personal affiliate id link for the product you’re going to be promoting.
* Find the appropriate keywords
* Create a small website, or even a one page sales page, and include your affiliate link.

Here’s a great money making system that is highly recommended and takes you right from the basics, to the point where you are actually making money online selling affiliate products

People who are interested in the product and click on your link will have a cookie set with your affiliate id will be redirected to the product that you are promoting. If they do decide to buy this particular product, you will get a pre-determined commission.

The Affiliate Cookie Tracking System

Another thing that is great about this is that the buyer does not have to purchase the product immediately in order for you to make money. Most affiliate programs will have a ‘cookie tracking system’ that tracks your potential customer, so that if they return to make a purchase at a later date, you will still be credited with the sale.

So you don’t have to be a internet genius to begin to make decent money working with affiliate programs. Most affiliate companies are configured with the internet ‘noobs’ – beginners, and their lack of experience, in mind. You will quickly be able to promote a product without the need to be an expert. After all, the person who developed the product you’re promoting should be the expert.

Find An Affiliate Niche Product You Are Interested In

It is important that you choose a successful affiliate program that has a proven track record. Most affiliate programs that are well put together will even provide you with pre-written emails, banners, text links and free bonus products, that you will be able to brand as yours to help you promote their product.

If you would like to go from zero to hero, you can quickly learn, right from the start, the best affiliate selling techniques to supercharge your online marketing strategies

Think of affiliate programs as your internet garden. Besides the fact that you will begin to make some money while promoting affiliate programs, concentrate on building a customer list that can make you money again and again in the future.

Learn The Art Of Pre-Selling

What you need to do is build a relationship of trust with your customer base. You do this by sending out follow-up emails, newsletters, etc. Once your seeds of trust are planted, you can continually promote other affiliate products, or even your own products, to your list! Naturally, the larger the list, the more opportunities for making money you will have. Be sure to keep nurturing your customer list and it will continue to pay you big dividends for years.

The Money Is In The List

Please understand the importance of building and maintaining a customer list. If you always have a zero customer base, it will always be like starting out over and over, again and again.

Now just because affiliate programs are fairly easy to implement and the fastest way to make money on the internet, it does not mean you are not going to take a few missteps here and there. The fact is – You WILL make some mistakes. Every person who eventually becomes successful has made some dozies. But since this is your training ground, you might as well you’re your mistakes here, and even more importantly, learn from them.

Don’t Be Afraid Of Making Mistakes – As Long As You Learn From Them

Whatever mistakes you might make in promoting affiliate products will prepare you for even bigger things – like creating and promoting your own products while on the way to becoming a master of internet marketing.

Keep focused on the big picture, because right now you are acquiring valuable skills to build upon. Use these skills to continuously create multiple sources of income. In another article I’ll write more about this.

You will start making money very quickly if you follow these basic steps. Of course there are many other elements involved in becoming successful in internet marketing. But right from the start, let the idea of building up a list, sink into your mind. It can, and will, produce a perpetual cash machine if you set it up correctly.

Don’t stop learning and keep pushing on,

Be fearless,
Billy Ojai

Be Sure To Check Out Xsite Pro and as a way to build a website quickly and professionally. I use it myself when building websites.

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Build A Website – Part 4 – Quality Matters

by Billy Ojai

How smart do you think you are?

Well, when it comes to the internet and internet marketing, you better get smart quick and understand that ‘Quality Matters’.

When I’m writing an article or putting together a website, I always put myself in the shoes of the other person looking for information about a particular subject. Its a fairly simple proposition really.

When Building Your Website Always Keep In Mind That Content is King and Quality Matters!

When you are looking for whatever on the internet, do you want to stay on a site that looks amateurish, do you want to read articles that read like they were spun out by an article writing program, full of gibberish, which essentially tells you nothing.

I don’t think so, and you will quickly leave the site, never to return.

Get Some Fresh Eyes To Evaluate Your Site

So it is important that you are able to step back from your website and take a hard look at it. When you think you have it just right, let some friends look at it and critique it.

Just listen, don’t argue. Get a fresh, honest perspective.

If X amount of people have a similar critique, you shouldn’t just think that it is something they are all wrong about.

Even the best professionals have editors that go over and correct their work.

If you are interested in how to put together a great site to make money, check out the best blogging course available check ‘Blogging To The Bank’. This course has been around awhile, and there is a reason for it!

Improve Your Search Engine Rankings

In getting good search engine rankings, one of the criteria is how long a person, or people, in general stay on your site. Its called your ‘bounce rate’. If someone clicks on a link to go to your web page and then they quickly click away, the search engines take note of this, because it suggests a site that does not contain the quality information that people are looking for.

Also watch out for adding too many flashy bells and whistles when designing your web pages. If your website doesn’t load fairly quickly in an internet browser, the search engines take that into consideration, and generally, it will hurt your organic rankings. What this means is that it is unlikely that your site will ever be on the first few pages of organic search engine results, whenever anyone does a search for keywords that you may be using.

In the end, it doesn’t matter what you think, it only matters what your readers and potential customers think.

So be smart, build up a brain trust of people who will honestly let you know what they think, and always remember, especially when doing internet marketing that… ‘Quality Matters’.

Be Fearless

Billy Ojai

Be Sure To Check Out Xsite Pro and as a way to build a website quickly and professionally. I use it myself when building websites.

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Twitter Weekly Updates for 2010-01-24

by Billy Ojai

Hey there, part 3 of 'Creating Your Website' has been posted. If you want to make money in IM you need to lay down a good foundation #
I just posted Part 2 Of "How to build a website". If you are interested in making money online, start laying down a good foundation. #
Not making any money with your website? Lets change that. Free info in my blog post. #
Stop by and pick up a few tips on how to get your website noticed. #

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Creating Your Website Pt 3 – Website Design

by Billy Ojai

So now you have your domain name and web hosting plan all set.

Now what do you want your website to look like?

You basically have two platforms, going with it blog style, or designing a website.

They both have advantages and disadvantages.

The Blog.

Its really easy to set up a blog now days. Most every web host has Fantastico or Simple Scripts, so all it takes is a couple of clicks and your up and running.

The World Wide Web Can Connect You With Everything You Need

Hands down, Word Press is is the best blogging platform out there. Its free, there are literally thousands of free templates available, and there are tons of forums where almost every problem you might encounter has already been covered.

Personally, I haven’t had any problems with the installation of Word Press, but depending on the kind of template you choose, you may have a small learning curve. Since this series is written with newbs in mind, I advise you to go with the most basic templates until you get the hang of the basics and then move on. You can easily change templates with just a few clicks.

Google seems to love blogs and they often have high ranking in engine searches.

The things about blogs is that unlike a website which is mostly static, you can easily make a post several times a day to update your site without having to do anything complicated or having to know any special codes.

The Website

The website format is mostly static. Meaning you design it and then just occasionally make changes to it.

Again, there are many free templates out there, as well as – WYSIWYG – What You See Is What You Get – website designing programs. Some of them are available for free. Your web hosting plan most likely has a basic website design program they make available available to its customers.

XSite Pro

A really good, and economically priced website creation program is Xsite Pro. It has a fairly easy learning curve, yet you will be able to make professional looking website really fast. And when you have your site set up you can easily make any necessary changes in just a few clicks. I personally use it for creating my websites

If you want to take the time to learn, and have the money, you can start with one of the best professional web creation packages available, Adobe Dreamweaver is really the way to go.

If you don’t want to mess with it, you can always hire someone to design your website for you. Although it may seem a bit daunting I would suggest that you try learn and design your website yourself.

Research Research Research

Just do some research, put in your keyword and see how other sites look. Take note of what you like and don’t like. Don’t just completely copy someone’s format though. The search engines generally penalize copycats.

There are plenty of free tools available out there for whatever platform you decide to go with, a blog or a website, so why not do both and increase your chances of getting recognized by the search engines.

See if ‘Keyword Elite’, a professional keyword tool will suit your needs. It’s learning curve is fairly easy and the results are excellent. Many internet marketers are using this keyword tool which adds many results and analysis beyond the free keyword tools that are available.

I could put together a list and links of various site that have all the information you need to get started, but I can’t stress enough about learning to do the internet research yourself. Put in your search engine request in different ways, and try different search engines.

If you still can’t find an answer for a particular question or problem, join a forum and ask your question. If you come across nicely there are plenty of people who will give you a helping hand.

Get started today.

Be Fearless

Billy Ojai

Be Sure To Check Out Xsite Pro and as a way to build a website quickly and professionally. I use it myself when building websites.

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Build A Website Part 2 – Web Hosting

by Billy Ojai

OK, so now you have your fabulous domain name.

As far as getting a web hosting account their are several considerations.

If you are setting yourself up for business in internet marketing, your intention will be getting a lot of traffic. More targeted visitors mean more potential customers. But you will also need more bandwidth.

Everything You Need To Build A Website Is Available On The World Wide Web

If your just setting up a casual niche website or blog, the amount of bandwidth shouldn’t be a problem. So don’t overpay and get a larger web hosting package than you need.

There are many ‘free’ web hosting companies out there, and they can work just fine for the casual user. But if you are conducting business or doing anything of a proprietary nature – something that is original to you – please remember that these companies can, and often do go out of business, and they can take down your website for any reason they want.

For example if a competitor or someone just complains about something you may have just done unintentionally, they can shut you down.

So I would recommend getting a website hosting situation that you have a little more control over.

There are so many web hosting companies out there who do you choose? I have used Host Monster for many years and am very happy with them

Until you know the ropes a bit, I would suggest going with one of the name brands. The overall prices really aren’t that much different, but I do have a few suggestions.

Make sure they have C panel. It is a fairly easy control panel to use and there is plenty of – how to – information on the web about – how to use it, as well as the solutions to the various problems people have already come across.

Start learning how to do web searches and look up a particular hosting company and read the reviews, and maybe find a coupon code to get that special deal.

As far as reviews go, you can’t please everyone, so unless there is a lot of negative reviews from different sources, I personally don’t over concern myself about it.

Every reputable company has a help desk, so contact them yourself, before you sign up, and go over any questions or concerns you may have.

You will be interested in the amount of with bandwidth and your space allowance that comes with your particular package if you are doing internet business, and or, have the need to upload large amounts of information.

If you are planning on doing internet marketing, don’t start with the biggest package they have, save yourself some money and let your business grow a bit first.

If you are internet savvy enough, sign up for a re-sellers account where you can create hosting for unlimited domains for yourself as well as dividing up and selling web space to others. You can end up getting your web hosting for free and make some money to boot!

Realistically, there are many more details involved, so make this a part of your web search. I really can’t stress this enough. The information is already out there to help you, so learn how to find it.

You will quickly see that the brand name companies usually have all the necessary side programs that will help you to get your website or blog up and running very quickly. So you will most likely find yourself in good hands if a problem arises – usually something you have or haven’t done properly – and they will be right on top of it to help you out.

Be Sure To Check Out Xsite Pro and as a way to build a website quickly and professionally. I use it myself when building websites.

If you already have a program to build websites be sure to check out The Complete Guide To Building Websites to ensure that your learning curve will progress quickly and your efforts will not be wasted.

To your success!

Be Fearless
- Billy Ojai

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Build A Website Part 1 – Keywords

by Billy Ojai

This series applies the basics to building both websites and blogs, so let’s just jump into it.

First Figure Out Your Niche

Let’s face it, if you are interested in making money at internet marketing you need to find the right niche. But I don’t recommend jumping in with the big dogs if you are just starting out. You can, and most likely will, end up becoming discouraged when your competing with people who have been at it for years.

Let The Search Engine Be Your Best Friend

So start with something you know about or have properly researched.

Following the old adage, ‘look before you leap’, will serve you well in the short, and long run

Choosing Your Domain Name

Probably the most important thing to remember is not to just pick put some cutesy domain name.

Do a keyword search in Google, or if you have a good keyword tool, put in your niche and see what people are searching for. You may have the cleverest name in the world but if no one is looking for it who’s going to find your site among the hundreds of millions of websites out there.

Don’t just go after the keywords with the biggest searches.

You can be assured that is exactly what most people have already targeted. Instead, go after medium to lower density keywords that fit what your website is going to be about.

Be sure to pick out a few different keywords and write them down.

The Next Step is to Do a Domain Search

Here is where you begin to find out what you are really up against. Name after name will be taken, especially the short ones.

You can go here to do a free domain search. Just Click on ‘Domain Search’ in the toolbar

Understand that not every name that is take actually has a website made for it. There are some sharp people out there who buy up domain names, and then re-sell them to other people, sometimes at a great profit.

Some domain searching companies offer you domain name alternatives to help you out a bit, so be sure to look at them.

Don’t be afraid to put simple words in front or at the end of your keyword phrase.

For instance ‘internet marketing’. Try ‘internet marketing store’, or ‘best internet marketing’. Just figure out several combination’s until you find one that feels right to you.

The Extension

The extension most people want is .com. But don’t be afraid to use .net, .org, or even .info, if the name you want is available.

You will often find many website that have the top rankings in the search engines that are not .com. Because the final criteria for your website is quality. That is what the search engines are ultimately looking for.

Having your main keyword as part of the name of your website gives you an edge.

And your going to need every edge you can get if you want to become successful in internet marketing.

Be Sure To Check Out Xsite Pro and as a way to build a website quickly and professionally. I use it myself when building websites.

Be Fearless
Billy Ojai

Part 2: Web hosting

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A Few Tips to Get Your Website Noticed

January 20, 2010

Do you know that the average person will spend less than 30 seconds scanning your web page?
So much for all that utterly finespun text where you describe everything you do in captivating detail! And guess what? Hardly any one’s reading it. They’re skimming.

Read the full article →